Giving fellow Americans equal rights will never mean less rights for others. This viral analogy has its place in America now because some still believe their rights will be less if the rights of others are more. It just doesn't make sense.
The right to marriage freedom will never change the rights of anyone else to live in wedded bliss. Installing a ramp for wheelchair access doesn't mean able-bodied people can no longer enter a building. Pay equality doesn't take income away from those already earning. This is not something that should be broken down - which is why this analogy is so perfect.
Equal rights are not pie. There should be more than enough for everyone. And equal rights won't make you sick if you have too much.
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